August 2024 marks the 80th birthday of the U.S. Forest Service icon Smokey Bear. (Please note.) “The” is not Smokey’s middle name. While the blue jean clad, hat-wearing, bare chested bear does not have a real identity crisis, almost everyone (myself included occasionally) wants to add the extra syllable. Mickey the Mouse, Donald the DuckContinue reading “Smokey Bear celebrates 80 years of prevention messaging”
